Wednesday, 13 June 2007

Look, listen and learn - video how to's get media attention, again

So it's not just me, even Metro have got in on the video for learning debate- not that I'm knocking Metro, in my opinion it's the best newspaper in the UK and it's free.

Metro's article Look, listen and learn on Wednesday said
'How to' videos are gaining pace as a form of learning without having to pick up a textbook or phone a parent. VideoJug – dubbed 'the thinking person's YouTube' – launched last September with step-by- step guides on everything from 'how to check for testicular cancer' to 'how to make a delicious mango chutney'.

Dan Thompson, VideoJug's CEO makes an important point in terms of the value of video for knowledge management

According to Dan Thompson, VideoJug's CEO: 'So much knowledge is lost when people fail to pass it on to future generations. We hope to stop this. VideoJug is a visual encyclopedia of life.'
A plethora of sites hosting video style guides have appeared - videojug, ehow, how and a host of other sites. As Streaming Media Magazine says
...these do-it-yourself sites bear witness to the power that video content can have in daily life

Only last week, Videojug launched their Ask The Expert service, which offers professional advice for free on areas like health, technology, money and property.

I can only see this getting bigger and bigger, with really practical as well as entertainment application. If we really are at the beginning of the web 2.0 explosion, who knows what we're going to see in the future. With so much power in the hands of the people, it's going to be an exciting ride.

Links to previous posts on video
Little Videos That Educate - Making Learning Viral
More on video for learning
Viral Learning Centre - spoof video

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