Thoughts about knowledge sharing, learning and how business can benefit from encouraging both.
Friday, 29 June 2007
Who is participating in social media and how


In the 22+ age range, there are more commenters and readers than there are creators (those who write blogs, publish web pages, upload videos.

Wednesday, 27 June 2007
The impact of blogging on offline relationships - Real Life 2.0 anyone?
...the sociality that blogging enables and creates is a critical component of the effective construction, exchange and use of knowledge, and I truly believe that many if not most organizations should move more quickly and more seriously to experiment on purpose with ways to use blogging (inside and outside the firewall) to enhance responsiveness, effectiveness, productivity and innovation.I agree completely with Jon. But I wonder if when writing this he was thinking about the construction, exchange and use of knowledge offline, as well as online? (maybe he'll let us know?)
I've noticed recently that my involvement in blogging, particuarly internally, is having a real, positive impact on my face to face work relationships.
People I have met on our internal blog already know me to some extent - I'm much happier to ask them for advice, info and input, they seem to be much happier to give me what I ask for. We've developed a level of trust even though we haven't met in person. We've connected on a level that has increased the degree to which we share knowledge and experience, the degree to which we collaborate.
This isn't necessarily on a blog, it's because of a blog. We're collaborating and conversing in emails, on the phone. The blog facilitated and enabled the open, collaborative working relationship we now have.
To some extent, this is problematic, as not everyone has access to the knowledge we are sharing, it's offline and between just us, but in terms of a broader knowledge sharing process, knowledge is being shared, and between people who may not have done so without the blog acting as an enabler.
I don't think the power of the blog can be underestimated here, particularly when those participating are unlikely to meet face to face, yet still benefit from sharing.
I guess what's really starting to interest me is the impact of online activity on offline reality. If anyone has seen anything of note on this, it'd be great to hear from you.
...and no, I don't really think we should call it Real Life 2.0, considering a recent post, that would make me a hypocrite.
Tuesday, 26 June 2007
Special Sheffield After the Flood post
Sunday, 24 June 2007
Enterprise 2.0 - do we really need to label EVERYTHING?
Trying to write academically about what Enterprise 2.0 actually is is like plaiting fog. Even if there is some consensus about the term, it's usage varies incredibly, it's confused with Web 2.0, social software, Enterprise Web 2.0, it's just a mess.
James Dellow (yes, James again...) has noticed this in his amusingly titled You're all completely wrong. In relation to the recent Enterprise 2.0 Conference, he quotes Jevon MacDonald .
"This conference has made it painfully clear that the term Enterprise 2.0 has no discernible value at all. The label simply means everything and nothing all at once. It has become a something that people want to add to their recipes."
What is Enterprise 2.0? on the Webmashup.com Blog also acknowledges that Enterpise 2.0 is a nebulous concept...
“Enterprise 2.0″ has a simple definition: The application of Web 2.0 technologies to the enterprise. But there are almost as many different meanings for “Web 2.0″ as there are mashups, making “Enterprise 2.0″ an equally nebulous concept.
Do we actually need to label everything in this way? We didn't start labelling everything when other technologies were adopted. There was no Printing 2.0 or Multimedia 2.0, why Enterprise 2.0. Enterprise has been changing ever since the first entrepreneur sold the first wheel to an innovative stoneage man, so why now this obsession with giving everything a label?
I know it gives us a shared language, but do we really need one to discuss technologies which support collaborative working? Surely it's not hard with the language we already have?
I guess I'm just frustrated - with every term I use in my dissertation, like Web 2.0, or social software or Enterprise Web 2.0, I have to spend hours trying to find a definition that explains what it is, and that's not easy!
I'm off make dinner with our microwave - I guess that would be Cooking 2.0?
Internal blogs - just another tool
James Dellow has posted a quote from Jim Vinson in his post Internal blogging is just one example of open information sharing inside an organisation that sums this up for me.
"In a recent discussion on the ACT-KM discussion list, someone mentioned that blogging is just one means of communication - that it isn't the be-all, end-all of knowledge sharing. I like this reminder because promoters tend to fall all over themselves with fantastic claims. On the other side, blogging provides a means of communication that people may need and don't currently have within their organization."
Just as a notebook has potential, but without anything in it, it's just a notebook, a blog has potential, but in reality it's just a platform, an enabler, it's what you do with it that matters.
Saturday, 23 June 2007
Barriers to sharing 2 - fear of repercussions
I initially thought the reluctance to post was due to a lack of confidence, but responses show that this is not the case, they were pretty confident with posting, commenting, sharing experience. I've considered their reponses in terms of Nolan's model which indicates that the balance of the elements of trust influence participation, which told me they were only partly participating due to this balance, but fear of repercussions is clearly an issue, which I feel may be due to a large extent to the impact of the organisational culture.
Almost half of the participants responses to the statement "I believe I can say what I want on the blog without repercussions" were negative. They really did think what they said may come back to haunt them. They were also very keen to remain anonymous.
This is a worrying response if online communities are to be effective for learning and knowledge sharing. I started to think of Big Brother (the BOOK, not the god awful reality TV programme) and the impact knowing you are being watched has on behaviour.
The majority of us, when pulled over by the police, will feel guilty, even though we've done nothing wrong. It's a feeling brought on my our perception of the police, that they are in control of us and can punish us for our actions if they so wish.
In terms of participation in an online community, considering the same effects, posting and commenting is open for review, which is great if you are in an environment which encourages learning, reflection, and questioning. If you feel however you are being policed, that's a whole different ball game. It means every time you present yourself through your posts and comments:
- you have to think about what you do against the culture you work in
- you are aware you may be questioned or assessed
A post entitled Learning Disabilities on Leonardo Mora's blog, reminded me of what Peter Senge said in The Fifth Discipline, that most managers find collective inquiry inherently threating. I'm not sure this is true, but I do think organisations with a particular culture can find collective inquiry threatening. Leonardo also reminds us of something Chris Argyris noted,
If we feel uncertain or ignorant, we learn to protect ourselves from the pain of appearing uncertain or ignorant. That very process blocks out any new understanding which might threaten us. The consequence is what Argyris calls “skilled incompetence”– teams full of people who are incredibly proficient at keeping themselves from learning.
The initial fear of repercussion felt by my participants I feel may to a great extent be driven by the perception talking about anything that went wrong, any negative experiences, may be picked up by the media. However, the positive effects of sharing failure can be phenomenal - we can learn so much from mistakes, that not sharing them seems almost criminal.
This fear may also be due to the espoused theory, theory in action element of people's survey responses. They may say they are confident about posting, but the pain of appearing uncertain or ignorant prevents them from actually participating. Without further research I can't say if this really is the case, but I suspect there's some truth in it.
What I can say, is that for whatever reason, wishing to be anonymous and fearing repercussions from writing something online are not condusive to online participation, and that gaining people's confidence by showing that there will not be any repercussons, even when posting as yourself, seems the only way to increase online participation for this group.
Again, it all boils down to trust...and that means it's going to take time...
















