Having mucked about with it a bit, I realised you can do comparison trends, and obviously after a glass of wine or two, I thought I'd see just how popular social networking sites really are, as everyone I meet now seems to have a presence on Facebook.
According to UK searches on Google, Facebook is now a more popular search item than football, holidays or porn! Here's proof...
In the US, Time magazine even agrees that Facebook is more popular than porn.
I'd love to see some stats on the level of usage of different available on Facebook, to more fully understand how people are actually using it, considering you can do anything from fling food at one another, to fighting vitual wars (which I know too well, being as I am, addicted to Warbook), to collaborating on group projects and sharing information. I'm sure someone somewhere will be starting a thesis on the use of Facebook but knowing what it is that has made Facebook so popular that as a search term, it's ranks more highly than porn and football will give us a real insight into how we might leverage online social networking for business advantage.
In the meantime, I'll just enjoy it for what it is, good fun, excellent for connecting with likeminded people and really very useful for keeping in touch with people I rarely see, even if it is just sending them virtual G&Ts.